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 Uncertainty is inevitable. Chaos isn't. 

 Get the proven playbook that helps CEOs and senior leaders turn strategy into results, even in disruptive times. 
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Picture of book, The SMB Playbook - Lead with Clarity, Execute with Confidence, and Deliver Results in Uncertain Times Picture of book, The SMB Playbook - Lead with Clarity, Execute with Confidence, and Deliver Results in Uncertain Times

Tired of Fighting Fires Instead of Executing Strategy?

If you are leading a company right now, you're likely dealing with:
Trade instability, rising costs and supply chain delays
Critical talent shortages and retention risk
Strategic plans that stall out or never get off the ground
Leadership teams misaligned and stretched thin
While headlines focus on politics and macroeconomics, there’s almost no guidance on what to do inside your business to stay ahead.

That’s where this book comes in.

A Practical Guide for Leading in Real World Conditions

 The SMB Playbook was written for CEOs and Senior Leaders navigating uncertainty, change, and pressure to deliver.

This isn't just theory. It's a field guide based on what's working right now for growth-focused SMBs across North America.

You'll get the exact frameworks I use with executive teams to:
Align leaders fast
Clarify execution priorities
Build momentum that sticks
I’m Kevin Judge, a strategic advisor, international speaker, and founder of iNOBL. I’ve worked with growth-minded organizations across a wide range of industries, especially those with strong technical or engineering talent. My focus is helping senior leaders turn strategy into sustainable results.

Now, I’m handing you the playbook.
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What You'll Take Away from the Free Preview

Why waiting for stability is no longer an option
A powerful framework for creating sustainable results
How to strengthen talent, execution, and alignment in uncertain times
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Ready to Dive Into the Full Playbook?

Buy the full paperback or eBook version today and put these strategies to work across your team.
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Available worldwide in print or e-book.
Picture of book, The SMB Playbook - Lead with Clarity, Execute with Confidence, and Deliver Results in Uncertain Times Picture of book, The SMB Playbook - Lead with Clarity, Execute with Confidence, and Deliver Results in Uncertain Times

Trusted by Senior Leaders Across the Globe

Kevin’s frameworks have been used by leadership teams in a wide range of industries to cut through the noise, focus on what matters, and drive measurable results.
E.B., Chief Financial Officer
Kevin worked with us to redefine our 5-year strategic plan and vision, helping us focus on the right priorities, clarify our vision, and build a clear path forward.
 -Semiconductor technology and IP management company 
J.A., SVP Information Technology
Kevin’s Clarity and Consensus Strategy Day helped our leadership team align on strategic priorities and work more collaboratively. His facilitation style was engaging and practical, and we walked away with tools we still use in planning and decision-making. Since the session, communication, alignment, and focus across the team have improved noticeably.
  -Live video production technology and services company  
Photo by Tomer Texler on Unsplash Photo by Tomer Texler on Unsplash

Want to Explore What This Looks Like Inside Your Business?

We work with leadership teams to build clarity, focus, and traction. No theories... just what works.

Here's how to get started.
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Talk About What Matters

No pushy sales pitch... just a real conversation about your goals, challenges, and whether we're the right fit to help.
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Build Your Custom Plan

Together, we'll co-create a focused plan built around your top priorities. It will be practical, not cookie-cutter.
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See Results That Stick

With the right plan and consistent action, you'll see progress fast and results that last.
LET'S TALK

Frequently Asked Questions

Don't see the answer you're looking for... reach out.

The SMB Playbook was written for CEOs and senior leaders navigating uncertainty, change, and pressure to deliver. It’s especially relevant for those in small to mid-sized organizations who are accountable for results but facing execution gaps, shifting priorities, or stalled initiatives. Whether you’re leading a company, a division, or a high-stakes project, this book gives you the clarity and tools to turn strategy into progress.

Most business books are either big-picture theory or hyper-tactical checklists. The SMB Playbook sits in the middle. It’s a field guide for the messy middle of execution. This is where strategy gets stuck and where real progress happens. It’s practical, straight-talking, and designed for leaders navigating uncertainty, not perfection.

Yes. While the book is written with senior leaders in mind, many of the tools and insights are just as valuable for operational leaders, project managers, and high-potential contributors. If you’re in a position to influence results and want to lead with more clarity and confidence, this book will give you a strong foundation.

Absolutely. The book includes simple, practical tools you can use right away with your team. It includes diagnostics, alignment frameworks, and conversation starters designed to build clarity and momentum. There’s also a free resource hub at inobl.com/resources with downloadable versions of several tools.

Planning is important but it’s not where most companies get stuck. The SMB Playbook helps you spot the red flags that sabotage execution: misaligned goals, shifting priorities, fuzzy ownership, poor follow-through. It shows you how to create traction through clarity, alignment, and smart leadership habits so your plans turn into progress.

Yes. Kevin regularly speaks to executive teams, leadership cohorts, peer forums, and industry associations. His talks blend straight talk with practical tools, giving leaders the clarity and confidence to move forward. You can learn more or request a session at inobl.com/kevinjudge inobl.com/kevinjudge.

Start with a shared read or use the free tools at inobl.com/resources inobl.com/playbook to run a short team session. Leaders can use the Strategic Results Framework™ as a conversation starter to get alignment around priorities, execution gaps, or strategic next steps. If you’d like help facilitating a kickoff, Kevin offers Clarity & Consensus sessions that can be booked directly through the site.

ALL RIGHTS RESERVED - © COPYRIGHT 2024 - RIDGEHOUSE CONSULTING INCORPORATED

ALL RIGHTS RESERVED - © COPYRIGHT 2024 - RIDGEHOUSE CONSULTING INCORPORATED

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