Question 1

Who is The SMB Playbook written for?

Accepted Answer

The SMB Playbook was written for CEOs and senior leaders navigating uncertainty, change, and pressure to deliver. It’s especially relevant for those in small to mid-sized organizations who are accountable for results but facing execution gaps, shifting priorities, or stalled initiatives. Whether you’re leading a company, a division, or a high-stakes project, this book gives you the clarity and tools to turn strategy into progress.

Question 2

What makes this book different from other business strategy books?

Accepted Answer

Most business books are either big-picture theory or hyper-tactical checklists. The SMB Playbook sits in the middle. It’s a field guide for the messy middle of execution, where strategy gets stuck and where real progress happens. It’s practical, straight-talking, and designed for leaders navigating uncertainty, not perfection.

Question 3

Can I use this book if I'm not the CEO or founder?

Accepted Answer

Yes. While the book is written with senior leaders in mind, many of the tools and insights are just as valuable for operational leaders, project managers, and high-potential contributors. If you’re in a position to influence results and want to lead with more clarity and confidence, this book will give you a strong foundation.

Question 4

Does the book include tools I can use with my team?

Accepted Answer

Absolutely. The book includes simple, practical tools you can use right away with your team. It includes diagnostics, alignment frameworks, and conversation starters designed to build clarity and momentum. There’s also a free resource hub at http://inobl.com/resources with downloadable versions of several tools.

Question 5

How does this book help with execution, not just planning?

Accepted Answer

Planning is important but it’s not where most companies get stuck. The SMB Playbook helps you spot the red flags that sabotage execution: misaligned goals, shifting priorities, fuzzy ownership, poor follow-through. It shows you how to create traction through clarity, alignment, and smart leadership habits so your plans turn into progress.

Question 6

Can I book Kevin to speak to my team?

Accepted Answer

Yes. Kevin regularly speaks to executive teams, leadership cohorts, peer forums, and industry associations. His talks blend straight talk with practical tools, giving leaders the clarity and confidence to move forward. You can learn more or request a session at http://inobl.com/kevinjudge.

Question 7

What’s the best way to introduce this book to my leadership team?

Accepted Answer

Start with a shared read or use the free tools at inobl.com/playbook to run a short team session. Leaders can use the Strategic Results Framework™ as a conversation starter to get alignment around priorities, execution gaps, or strategic next steps. If you’d like help facilitating a kickoff, Kevin offers Clarity & Consensus sessions that can be booked directly through the site.

Benchmark Your Organization’s Execution Strength

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